"Everything is kind of a gimmick.I respect game designs that set-up and put-away quickly. Both packaging and the game mechanics.I think the audience for this product are the people that buy fancy chess sets because they like fancy chess sets. That's not a bad thing. Every random new CHAIR some one designs isn't bringing about world peace.I agree with everyone else that suggested adding some simple marking to show where the pieces go would be nice. Also more hidden magnets. Magnets buried in wood is always fun. It feels magical."